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Dr. Whalen studies the intersection of marketing entrepreneurship. His research focuses on Service Dominant Logic, Co-creation & Effectuation. He specializes in helping people start new ventures.

Dr. Whalen has been married to his wife of 25 years, Beth Anne. Together, they have three children. Wyatt (19) is a sophomore at Bryant University in Rhode Island where he studies supply chain and plays Division 1 football. Lydia (18) is a freshman at Providence College and plans on attending medical school when she graduated. Camille (12) is stuck at home with mom and dad.

Dr. Whalen is an avid golfer and a lifelong Florida State Seminole fan.

• Whalen, Peter S. and Melissa Akaka (2015), “Entrepreneurial Marketing: The Co-Creation of Opportunities and Value” Journal of Strategic Marketing.
• Whalen et al. (2015), “Anatomy of Competitive Advantage: Towards a Contingency Theory of Entrepreneurial Marketing” Journal of Strategic Marketing. - Awarded The Gerald E. Hills Best Paper on Entrepreneurial Marketing (Best Paper).
• Whalen, Peter S. and David M. Boush (2014), “Why, how and to what effect do firms deviate from their intended marketing plans? Toward a taxonomy of post plan improvisations,”  European Journal of Marketing. - Acknowledged as one of the Best Paper's of the Year.
• Whalen, Peter S. and Sam Holloway, (2012) “Effectual Marketing Planning by New Ventures,” AMS Review, 2(1), 34-43.
• Whalen, Peter S. and Charles Patti, (2012) “Three Keys to Successful Customer Service Management,” Singapore Management Review, 34(1), 12-16.